In the US 53% of all new businesses are destined to fail. Start-up failures for e-commerce retailers are even higher at 80%. And yet, the odds do not seem to discourage hundreds of thousands of entrepreneurs that will launch their products on Amazon this year. Why is that? Why do we believe in our own success?
For Sherif it has always been about the entrepreneurial thing. He had the grit and coupled with the hard, global corporate experience that allowed him to grasp the opportunity at hand. Online commerce was not just another medium to reach consumers, it was the actual business opportunity and success lay in understanding technology.