Back in 2015, Amazon announced the launch of Amazon Business, a new marketplace strictly for businesses featuring hundreds of millions of products as well as a variety of benefits, including price comparisons, fast delivery options, and analytics reports. For the record, Amazon acquired Smallparts.com in 2005 and changed its name in 2012 to Amazon Supply, which transitioned to Amazon Business in 2015.
Amazon Business allows businesses with an Amazon Business account to both sell and purchase products. The platform is Amazon’s attempt to dominate the B2B sector and to reap the same success as on the B2C market. It is not surprising that Amazon has jumped into B2B distribution – after all, the company has entered a variety of industries, including hardware, entertainment, and cloud-based storage. Product distribution rests on Amazon’s traditional B2C business, allowing it to scale fast and acquire B2B market share.