One of the most common questions I get asked is: ‘How can I build brand loyalty on Amazon?’. To most sellers it’s the difference between a healthy profit margin and an unhealthy one.
About 90% of Amazon’s sales are made through the Buy Box, that is the rectangle at the top right of a product page through which customers can start the purchase process with a simple click on the “Add to Cart” button. Therefore, it is evident how crucial this option is to increase sales and turnover and to improve the general performance of your Seller account.
In the US 53% of all new businesses are destined to fail. Start-up failures for e-commerce retailers are even higher at 80%. And yet, the odds do not seem to discourage hundreds of thousands of entrepreneurs that will launch their products on Amazon this year. Why is that? Why do we believe in our own success?
Ever heard of Amazon Attribution? It’s a free advertising tool brought to you by Amazon. Any brand registered Amazon seller is free to use it to measure how well their external advertising is performing. And the good news is, It is now available in Germany, France, Italy, Spain and UK.
For Sherif it has always been about the entrepreneurial thing. He had the grit and coupled with the hard, global corporate experience that allowed him to grasp the opportunity at hand. Online commerce was not just another medium to reach consumers, it was the actual business opportunity and success lay in understanding technology.